Smartphones can be your lifeline. It’s an entertainment center, communication device, and font of knowledge all rolled up into one razor-thin package. It is your tool of all trades and the one thing you couldn’t possibly live without. At least until a new and improved model hits the stores.

But with new phones hitting the marketplace faster than Sheldon Cooper can say “bazinga,” a trip to a cell phone retailer can bring on a throbbing headache looking at all those smartphones–unless you know what you are looking for.

The Security Conscious Smartphones

You may not be an international spy incognito, but you likely have information on your phone that you would like to keep private. If you value security, you may wish to consider the Samsung Galaxy S5. As “Samsung Launches Knox 2.0 Security Software on Galaxy S5 Worldwide” states, this safety- conscious mobile features “cutting edge core platform security” and a host of other security-enhancing features. The iPhone 5S is another viable choice, boasting a futuristic Touch ID fingerprint sensor that could make James Bond jealous.

The Accessorizer

Whether you like to accessorize your phone to match your style or you simply love techie gadgets, you will want to consider which manufacturers offer the most accessories and add-ons to compliment your phone. Hands down, the most customizable cell phone is the Apple iPhone, boasting a plethora of authentic Apple and third-party accessories to meet every taste and budget.

The Maestro

Do you have an ear for music? Is sound quality important to you? If so, you can’t beat the HTC One M8. Trusted Reviews asserts that this phone’s BoomSound Speakers provide a much richer tone, more power, and a mid-range body that you won’t find anywhere else.

The Pudgy Fingered

Are you the King or Queen of typographical errors? Do you blame these faux pas on your fat fingers? Well, give your digits a break with the 5.7 inch Galaxy Note 3. With the granddaddy of all cell phone displays, you will not only enjoy viewing pictures and playing games on this much bigger-than-average screen, but you will find typing much easier. As PC Mag states in their 4 1/2 star review, “typing on the on-screen keyboard is a cinch even in portrait mode.”

The Techie

Do you love cutting-edge technology smartphones? Are you a self-professed computer geek? If so, the “Smartphone Buying Guide” recommends Google’s Android OS with all of its “downloadable widgets, applications and tweaks, and a customizable user interface.” This well-appointed option will make it a breeze to get your “geek on.”

The Klutz

Do you tend to be a tad spastic? Are you known for falling into swimming pools fully clothed? If your cell phone is vulnerable to aquatic accidents you may wish to check out the Sony Xperia Z2. This stylish model–which even comes in purple– boasts what Trusted Reviews refers to as “the best water resistance of all the top new Android phones.”

The Paparazzi

Whether you’re snapping incriminating photos of your friends for Facebook or mastering the art of the selfie, if your phone regularly doubles as a camera you will want to make sure that you opt for one that takes quality pix. According to Tom’s Guide, the Nokia Lumia 1020 is the way to go. With the ability to “zoom in after the shot to reframe your photo” and an app that allows you to “adjust white balance, shutter speed, and focus on the fly” this offering is the best phone to entrust your memories–and your blackmail material–to.

Whether you need your phone to protect itself against liquids, ensure that your full-figured fingers hit the right key, capture your sibling’s most embarrassing moments, or don a glittery case covered in bling, identifying your needs before you head to your nearest cell phone vendor will make your choice much easier. Don’t worry, virtually anyone you choose can run those essential educational apps. Happy phone hunting.

What do you think is the most important consideration for new smartphones?